Each game will show where it will be broadcast. The game schedule and standings have been modernized, and iPhone users will be able to add live updates to games on their lock screens. The app will also now pull in articles from. It’ll feature vertical video and give the app more features like those seen on Instagram and TikTok, which is intended to make fans not only more enmeshed in the app but also make content more shareable. After suffering from a clunky reader experience and storing much of its content behind the League Pass paywall, it will bring most of it out for free, giving access to non-subscribers, and embracing more of a social media-like feel.įans will still be able to watch WNBA games on the app with a League Pass subscription, but the hope, Ward said, is that the redesign will lead to more fan engagement. The new WNBA App may have undergone the most drastic changes, from an increase in the number of buttons on screen to an Instagram Stories-type bar on top. The establishment of an in-house digital team, and the partnership with Deloitte that helped rebuild the website and app, are a part of the steps the league has taken to deploy the $75 million in capital it raised last year. The WNBA now has a 12-person digital and content group. It is part of the WNBA’s digital transformation, itself an 18-month process, that included not only deciding which products to change and how they should look, but also the creation of a team to do it. The app redesign has been in the works since October and has undergone significant alteration. ![]() ![]() “Whether it’s the casual fan that just wants to learn about the content, or it’s the avid fan that already has League Pass and wants to go directly to watch the games.” “The biggest thing I think is the user experience and the journey to meet the fan where they are,” Ward said.
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